Since the first words that sell book edition was published in 1996, Words That Sell has been a must-have for both novice and veteran freelance writers. It provides a quick way to locate words and phrases that can increase your copy’s appeal in a specific area. Individual listings feature a word in a boldfaced, italicized heading followed by 57 alternatives followed by a detailed definition specifically related to writing advertising copy for the Web, print ads, direct mail, or brochures. Synonyms are grouped by semantic relationship–for example, words for “excellent” are listed under “Some synonyms for excellent,” rather than under “Excellent.”
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A new words that sell book edition of this bestselling book on writing marketing copy that sells This is a must-have resource for anyone who writes–or wants to write–direct mail, print ads, sales letters, e-mail campaigns, websites, blogs, press releases, brochures… all types of marketing materials. Whether you need to create a sales letter or a tweet, the succinctly written entries in this volume will help make your product or service stand out from the crowd and generate sales. A new words that sell book edition of this bestselling book on writing marketing copy that sells from the author of The Copywriter’s Handbook.
About Words That Sell Pdf Free Download
You are no longer limited to the same old adjectives. The big book of words that sell pdf is more than a list of words. It is a whole new way of thinking about the word choices that will make your writing more persuasive, more enticing, and more effective. If you sell or write on behalf of a business or organization, Words That Sell is an essential reference–and it’s yours free with your order today.
More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells
Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.
More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy…? * Leap into…
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You’ll fall in love with…* Your ticket to… * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift
About The Words that Sell by Richard Bayan Pdf Author
Need the services of an established wordsmith? I’m friendly, reasonably priced, easy to work with, and intent on delivering top-quality work that gets results. You can contact me directly at rickbayan at Verizon dot net.
I was born in New Brunswick, NJ, and raised there during the idyllic 1950s and ’60s. After graduating from Rutgers with a degree in history, I picked up a master’s in journalism from the University of Illinois. I worked briefly for a couple of trade magazines and Time-Life Books, then found my professional calling as an advertising copywriter — first at Barron’s and later at Day-Timers, where I served as copy chief from 1985 through 1999.
While at Barron’s I wrote my first book, Words That Sell, a copywriter’s thesaurus that quickly became a standard marketing reference. The Cynic’s Dictionary followed ten years later. In 2003 I was asked to write a sequel to Words That Sell, and the result was (surprise!) More Words That Sell — actually a very different book with a more targeted approach to selling. In 2006 I completed a major revision and expansion of the original Words That Sell.
I quit my day-job in 1999 and have been busy since then establishing myself as a freelance writer-consultant. My clients have ranged from Louis Borders (co-founder of Borders Books) to a small art cinema in Allentown, PA.
In 2007 I launched a political blog called The New Moderate (http://newmoderate.com) in a valiant (but probably doomed) attempt to bridge the gap between the battling “red” and “blue” camps in the U.S.
My first essay collection, Extremely Dark Chocolates, appeared as a Kindle e-book in 2014, followed by Lifestyles of the Doomed (2016) and The World Is My Obstacle Course (2018). They’re impassioned, personal, stylishly written, and reflective of my appealingly dark brand of humor.
I live in a quaint, tree-shaded, 125-year-old former livery stable in Philadelphia with my teenage son and a middle-aged cat. I’m available for freelance projects or contract work. Wish me luck (and buy my books!).
Table of Contents for Words That Sell Pdf Free Download
Sales Funnel Content: The Ultimate Guide for
Marketers At Every Stage
B2B Marketing Assets Best Practices
Email Marketing Guide: Lessons Learned From 1 Million Emails
Words That Sell
- Top of Funnel
- Middle of Funnel
- Bottom of Funnel
- Beyond the Funnel
- Whitepaper Best Practices to Ignite the Spark
- B2B Ebook Best Practices to Amuse & Engage
- B2B Case Study Best Practices: Real Results & Happy Customers
- B2B Webinar Best Practices for Marketers to Win ‘Em Over
5 Things You Gotta Know When Writing For SEO
14 Content Marketing Tools That Make Life Easier
(and Your Campaigns Better)
Bonus Chapter: Is Content Gating a Smart Strategy for B2B?
A Conversation with Carro Ford
Bonus Chapter: B2B Content Marketing: Why Strategy Still
Matters for SEO & Sales with Todd Lebo
Bonus Chapter: The Unconventional Approach to