Introduction To Global Business 2nd Edition PDF free download

Globalization has taken the business world by storm. It is now essential for any company not only to succeed in their home country but extend their reach to other nations around the world. “International Business” introduces students to the challenges of doing business across borders, within different languages and cultures. This international management book pdf focuses on developing an understanding of global business opportunities and how to implement them. Unlike other international business textbooks, it places emphasis on “hands-on” experience through relevant examples, exercises and cases.

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Because of globalization, international businesses are becoming more and more common. Even the smallest companies are branching out to countries other than their own. This is due to lower costs of communication and higher accessibility of information. More important, businesses must constantly grow or they will fail. By looking at different perspectives of foreign business you can gain insights into the necessities that will help your business succeed in another country. Globalization provides an opportunity to connect with other cultures while expanding current market penetration. This international business and trade pdf book explores the mechanics of doing business in another country and how it relates back to traditional business operations within your own borders.

ABOUT Introduction To Global Business 2nd Edition PDF free download

The ultimate introduction to global business that has been seamlessly updated for a 21st century audience. This 2nd Edition is a major revision that has grown from a little more than 200 pages to more than 300.

Get the 2nd Edition of our most popular textbook for introductory students studying global business. This book is used by hundreds of colleges and universities across the country to introduce students to the fascinating world of global business. With over 100,000 copies sold, this book has become a staple in classroom curricula across the US. CollegeLearners  is designed to engage the student with fun graphics, activities, examples, study questions, and chapter summaries.

As the world becomes increasingly interconnected, globalization is now not just facing corporations but now students. This book brings together modern principles, practices, and trends within business that are international in nature. They are used to present a clear picture of how businesses are run internationally.

Globalization has taken the business world by storm. It is now essential for any company not only to succeed in their home country but extend their reach to other nations around the world. “International Business” introduces students to the challenges of doing business across borders, within different languages and cultures. This book focuses on developing an understanding of global business opportunities and how to implement them. It will help students develop the skills necessary to work internationally, including cultural awareness, communication skills, negotiation skills, and managerial competence. With its strong international focus, this book will orient students toward the increasingly global marketplace that lies ahead for them, regardless of career.

The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment — culture, ethics, economics, and information technology.
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TABLE OF CONTENTS for Introduction To Global Business 2nd Edition PDF free download

  1. Brief Contents
  2. Contents
  3. Preface
  4. About the Authors
  5. Part i: Foundations of Global Business
  6. Ch 1: The Rise of Globalization
  7. Introduction
  8. 1-1: What is Globalization?
  9. 1-2: Key International Institutions That Facilitate Globalization
  10. 1-3: Institutional Structure and Its Impact on Globalization
  11. 1-4: Effective Policy Measures That Promote Globalization
  12. 1-5: Impact of Information Technology on Globalization
  13. 1-6: The Globalization Controversy
  14. 1-7: Making Globalization Work for All
  15. Summary
  16. Key Terms
  17. Chapter Questions
  18. Interpreting Global Business News
  19. Portfolio Projects
  20. Chapter Notes
  21. Ch 2: The Evolution of International Business
  22. Introduction
  23. 2-1: Benefits of Trade and Foreign Direct Investment
  24. 2-2: Major Theories of International Trade
  25. 2-3: The Practice of Trade Policy
  26. 2-4: Current Practice of “Managed” Trade
  27. Summary
  28. Key Terms
  29. Chapter Questions
  30. Interpreting Global Business News
  31. Portfolio Projects
  32. Chapter Notes
  33. Ch 3: Regional Economic Integration
  34. Introduction
  35. 3-1: What is Regional Economic Integration?
  36. 3-2: The Economic Geography of Regional Integration
  37. 3-3: Does Regional Integration Confound Global Trade?
  38. 3-4: The European Union (EU)
  39. 3-5: The North American Free Trade Agreement (NAFTA)
  40. 3-6: Association of South East Asian Nations (ASEAN)
  41. 3-7: Regional Integration in Latin America
  42. Summary
  43. Key Terms
  44. Chapter Questions
  45. Interpreting Global Business News
  46. Portfolio Projects
  47. Chapter Notes
  48. Ch 4: The International Flow of Funds and Exchange Rates
  49. Introduction
  50. 4-1: The Balance of International Payments
  51. 4-2: The Foreign Exchange Market
  52. 4-3: International Monetary Systems
  53. 4-4: International Flows of Goods and Capital
  54. 4-5: Forecasting Exchange Rates
  55. Summary
  56. Key Terms
  57. Chapter Questions
  58. Interpreting Global Business News
  59. Portfolio Projects
  60. Chapter Notes
  61. Part ii: Global Business Environment
  62. Ch 5: The Cultural Environment
  63. Introduction
  64. 5-1: Defining Culture and Its Characteristics
  65. 5-2: Elements of Culture
  66. 5-3: Clustering Countries and Regions by Culture
  67. 5-4: Sources of Cultural Information
  68. 5-5: Cultural Dimensions of Conducting Business in Individual Countries
  69. 5-6: The Importance of Culture for Managing and Marketing in Overseas Markets
  70. Summary
  71. Key Terms
  72. Chapter Questions
  73. Interpreting Global Business News
  74. Portfolio Projects
  75. Chapter Notes
  76. Ch 6: The Legal and Political Environment of Global Business
  77. Introduction
  78. 6-1: Political Systems
  79. 6-2: National Economic Ideologies
  80. 6-3: Political Risks, Economic Risks, and Corruption
  81. 6-4: The Legal Environment
  82. 6-5: Intellectual Property Protections
  83. Summary
  84. Key Terms
  85. Interpreting Global Business News
  86. Portfolio Projects
  87. Chapter Notes
  88. Ch 7: Corruption and Ethics in Global Business
  89. Introduction
  90. 7-1: What is Ethics?
  91. 7-2: Ethics in Business and Society
  92. 7-3: What is Corporate Social Responsibility?
  93. 7-4: Financial Scandals
  94. 7-5: Can Ethics Be Taught?
  95. 7-6: Internal Controls
  96. Summary
  97. Key Terms
  98. Chapter Questions
  99. Interpreting Global Business News
  100. Portfolio Projects
  101. Chapter Notes
  102. Part iii: Global Business Strategy and Organization
  103. Ch 8: Entry Strategies in Global Business
  104. Introduction
  105. 8-1: Strategy Choice and Implementation: Going International
  106. 8-2: Multinational Enterprises (MNEs)
  107. 8-3: MNEs and Their Global Strategic Motives
  108. 8-4: Host Country Perspective of Foreign Direct Investment
  109. 8-5: Improving Host Country’s Investment Climate
  110. Summary
  111. Key Terms
  112. Chapter Questions
  113. Interpreting Global Business News
  114. Portfolio Projects
  115. Chapter Notes
  116. Ch 9: Control of Global Business
  117. Introduction
  118. 9-1: Strategy Formulation
  119. 9-2: Strategy Implementation
  120. 9-3: Coordination
  121. 9-4: Control Systems
  122. 9-5: Organization Culture and the Change Control Function
  123. Summary
  124. Key Words
  125. Chapter Questions
  126. Interpreting Global Business News
  127. Portfolio Projects
  128. Chapter Notes
  129. Ch 10: The Organization of Global Business
  130. Introduction
  131. 10-1: The Stateless Corporation
  132. 10-2: Organizing Global Business
  133. 10-3: Export Departments and International Divisions
  134. 10-4: Four Organizational Structures for Global Business
  135. Summary
  136. Key Terms
  137. Chapter Questions
  138. Interpreting Global Business News
  139. Portfolio Projects
  140. Chapter Notes
  141. Part iv: Managing Global Business
  142. Ch 11: Global Human Resource Management
  143. Introduction
  144. 11-1: Global Strategic Human Resource Management
  145. 11-2: Staffing Policies
  146. 11-3: Performance Appraisal and Compensation
  147. 11-4: International Trade, Labor Relations, and HRM
  148. Summary
  149. Key Terms
  150. Chapter Questions
  151. Interpreting Global Business News
  152. Portfolio Projects
  153. Chapter Notes
  154. Ch 12: Global Marketing
  155. Introduction
  156. 12-1: Marketing Research vs. Marketing Intelligence Systems
  157. 12-2: Making the Standardization and Adaptation Decision
  158. 12-3: Developing the International Product Mix
  159. 12-4: Developing the International Promotion Mix
  160. 12-5: Developing the International Distribution Mix
  161. 12-6: Developing the International Pricing Mix
  162. 12-7: Developing the International Customer Service Mix
  163. Summary
  164. Key Terms
  165. Chapter Questions
  166. Interpreting Global Business News
  167. Portfolio Projects
  168. Chapter Notes
  169. Ch 13: Global Operations and Supply-Chain Management
  170. Introduction
  171. 13-1: Global Operations Management
  172. 13-2: Global Procurement
  173. 13-3: Global Production
  174. 13-4: Location Decision
  175. 13-5: Global Supply-Chain Management
  176. Summary
  177. Key Terms
  178. Chapter Questions
  179. Interpreting Global Business News
  180. Portfolio Projects
  181. Chapter Notes
  182. Ch 14: Global Financial Management
  183. Introduction
  184. 14-1: Measuring Foreign Exchange Exposure
  185. 14-2: Hedging Forex Risk with Derivatives
  186. 14-3: Financing International Trade and Investment
  187. 14-4: Multinational Capital Budgeting
  188. 14-5: Currency Risk and Stock Valuation
  189. Summary
  190. Key Terms
  191. Chapter Questions
  192. Interpreting Global Business News
  193. Portfolio Projects
  194. Chapter Notes
  195. Ch 15: Accounting and Taxation in Global Business
  196. Introduction
  197. 15-1: Accounting and Financial Reporting in Global Business
  198. 15-2: Generally Accepted Accounting Principles (GAAP)
  199. 15-3: International Financial Reporting Standards
  200. 15-4: The Role of Auditing and the Sarbanes-Oxley Act
  201. 15-5: Financial Statement Analysis
  202. 15-6: Global Tax Matters
  203. Summary
  204. Key Terms
  205. Chapter Questions
  206. Interpreting Global Business News
  207. Portfolio Projects
  208. Subject Index
  209. Organization Index

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