You may have heard of graphic design, but what is it? Graphic design is the process of visual communication and problem-solving through the use of typography, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.
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About The Graphic Design Basics PDF free download
DESIGN BASICS is a popular introduction to two-dimensional design. Each concept is presented in a full two- or four-page spread, making the text practical and easy for students to refer to while they work. The modular format also gives instructors the utmost flexibility in organizing their course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design, and the diversity of illustrations also includes examples from nature and non-art sources, encouraging students to see these principles in the world.
Graphic Design is the process of communicating visually or graphically. The purpose of graphic design is to create a compelling, clear and memorable visual message that is appropriate for the situation and audience. Good graphic design is about more than just making something look pretty. It should convey an intended message that helps your business grow.
The basic elements of graphic design include:
-Objects (or Images)
And the basic principles of graphic design are:
About The Author For Design Basics Pdf
David A. Lauer is Emeritus Professor of Art at the College of Alameda.